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Sauder Squad

Sauder Squad is the CUS guerrilla marketing street-team that uses personable and innovative marketing strategies to engage the student body and boost Sauder morale.

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What is Sauder Squad?

An organized group of Sauder students who find innovative and effective ways to promote what’s happening at Sauder; includes conferences, elections, involvement and events.

We provide 3 main services:

  • Wally Booking: Book Wally The Bull, Sauder’s one and only mascot, for unique promotional purposes or as a celebrity guest at your event. If its ballin’, invite Wally.
  • Guerrilla Marketing: Utilize our team, Wally’s Army, to promote your event using unique guerrilla marketing tactics. These Brand Ambassadors were chosen based on their outgoing personalities and ability to make a scene.
  • Sauder Cheer: We also act as a cheerleading service, we may show up at Sauder sporting events or just hold our own dance party down in CA Hall. (Be forewarned)


The Sauder Squad Team

Naina Varshney
Captain / VP External

Ivy Wong
VP Logistics / VP Finance

Kaylee Houde
VP Internal / HR Director

Wally’s Army, The Wally-bees

  • Sauder’s very own Brand Ambassadors
  • Our team of students who love Sauder, live and breathe Sauder, and represent Sauder on a daily basis
  • They form our guerrilla marketing team and Wally handling service
  • Want to get involved? Friend Wally on Facebook to hear all about Sauder events.


Contact Sauder Squad

For Wally Bookings: Click HERE for the online form

  • at least 1 weeks notice is necessary
  • we can commit to approximately 1-2 events per week
  • applications will be responded to / filled on a first-come first-serve basis
  • upon submitting the online form, we will contact you for a short meeting with regards to logistical details ASAP

For Guerrilla Marketing*: Click HERE for the online form

  • at least 1 weeks notice is necessary
  • we can commit to approximately 1 event per week
  • applications will be responded to / filled on a first-come first-serve basis
  • upon submitting the online form, we will contact you for a short meeting with regards to logistical details ASAP
  • *Note, we do not replace your club’s current marketing, but help by providing specialized “Guerrilla Marketing” tactics

Please, also contact us at: saudersquadmarketing@gmail.com

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