Sauder Squad is the CUS guerrilla marketing street-team that uses personable and innovative marketing strategies to engage the student body and boost Sauder morale.

What is Sauder Squad?
An organized group of Sauder students who find innovative and effective ways to promote what’s happening at Sauder; includes conferences, elections, involvement and events.
We provide 3 main services:
- Wally Booking: Book Wally The Bull, Sauder’s one and only mascot, for unique promotional purposes or as a celebrity guest at your event. If its ballin’, invite Wally.
- Guerrilla Marketing: Utilize our team, Wally’s Army, to promote your event using unique guerrilla marketing tactics. These Brand Ambassadors were chosen based on their outgoing personalities and ability to make a scene.
- Sauder Cheer: We also act as a cheerleading service, we may show up at Sauder sporting events or just hold our own dance party down in CA Hall. (Be forewarned)
The Sauder Squad Team
Naina Varshney
Captain / VP External
Ivy Wong
VP Logistics / VP Finance
Kaylee Houde
VP Internal / HR Director
Wally’s Army, The Wally-bees
- Sauder’s very own Brand Ambassadors
- Our team of students who love Sauder, live and breathe Sauder, and represent Sauder on a daily basis
- They form our guerrilla marketing team and Wally handling service
- Want to get involved? Friend Wally on Facebook to hear all about Sauder events.
Contact Sauder Squad
For Wally Bookings: Click HERE for the online form
- at least 1 weeks notice is necessary
- we can commit to approximately 1-2 events per week
- applications will be responded to / filled on a first-come first-serve basis
- upon submitting the online form, we will contact you for a short meeting with regards to logistical details ASAP
For Guerrilla Marketing*: Click HERE for the online form
- at least 1 weeks notice is necessary
- we can commit to approximately 1 event per week
- applications will be responded to / filled on a first-come first-serve basis
- upon submitting the online form, we will contact you for a short meeting with regards to logistical details ASAP
- *Note, we do not replace your club’s current marketing, but help by providing specialized “Guerrilla Marketing” tactics
Please, also contact us at: saudersquadmarketing@gmail.com
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FIND WALLY THE BULL

